Q4 2023 Performance of Top Drawing & Coloring Apps in Australia

In the fourth quarter of 2023, the drawing and coloring app category saw varied performance across top applications in Australia, as reported by Sensor Tower. Here's a look at how the top five apps fared during this period.

Color by Number：Coloring Games experienced a fluctuating trend with downloads starting at 8K in the last week of September and peaking at 8.5K by the end of December. Weekly active users followed a similar pattern, initially at 34K and rising to 33K towards the quarter's end. The app's revenue also saw an upward trend in December, finishing at around $7K.

Disney Coloring World showed a slight increase in downloads from 1.5K to 1.9K by the end of the quarter. Its weekly active users saw a modest rise from 3.2K to 3.2K. Revenue for the app remained relatively stable, ending at approximately $3K.

Crayola Create and Play had a more notable drop in downloads, starting at 2.1K and decreasing to 1.1K. Weekly active users dipped to 1.6K, recovering to 1.6K by the quarter's conclusion. Revenue saw an initial decline but rebounded to around $2K.

Adult Coloring Book - Pigment witnessed a significant surge in downloads in early November, reaching 3.8K, but eventually settled at just under 1K. Weekly active users peaked at 3.9K in the same month before stabilizing at 1.4K. Revenue for the app ended the quarter at around $2K.

Lastly, Kids Drawing Games for Girls 5 saw a steady increase in downloads from 769 to 1.4K. The app's weekly active users climbed from 1.9K to 2.4K. Revenue also trended upward, closing at approximately $2K.

For more detailed insights and analytics, Sensor Tower provides a comprehensive analysis of app performance across different regions and categories.